Besides the great taste the visual identity is another strong asset of Frozen Dutch, an Amsterdam based bio-enhanced ice cream brand.
Mr. Boonstra created a fresh minimalistic identity with a direct Dutch approach focusing on the ice cream brand’s strongest assets: the appealing flavors that change with the seasons and the fresh ingredients each brings. Simple packages with bright colors and big typography and a clean website which gives you an overview of their flavour assortment. Frozen Dutch is on sale at Marqt (Amsterdam and Haarlem).