Studio Like This has designed this analog clock so that the hour can only be read when it is approached front-on. Through the use of modern nano technology, the classic hands disappear when viewed from any other angle.
Time requires one to hunt for the hour. It creates an extra step in our time-seeking process by forcing the user to physically move one’s body in order to know the hour. Consequentially, the classic question “what time is it?” creates a moment of philosophical analysis. One is compelled to also ask why knowing the time is important in that moment.