Japanese brand Muji has a clear expression of minimalistic principles.
On the one year anniversary of the Japanese earthquake and tsunami, Muji presents the Product Fitness 80 exhibition at the Design Museum, proposing a reconsideration of the way in which design impacts on the way we use energy.
Following the Japanese concept of monozukuri, which means the state of mind of crafting with a minimalist focus while designating a commitment to society and to the planet, Muji’s products have always reflected the search for comfort and purpose. Product Fitness 80 is another step in that direction, representing the firm’s will to raise awareness by reviewing their own conduct and setting an important example.
Photography by Joe Humphrys.
Photography by Joe Humphrys.