Roger Arquer’s designs challenge the iconic image of the fish bowl. The attractive bowls come in fifteen different varieties which serve to personify the fish within. The bowls speak to the prescribed personality traits of pet fish. “Do Not Piss Me Off” describes the human power to decide between the life and death of the fish with a symbolic drain plug. “Suicidal Tendencies” is a bowl that prevents unhappy fish from jumping out. “Private Matters” provides an opaque area for fish who are tired of living in glass houses. “Above Water” lets your fish share its water with the plant above.
The designs are elegantly simple, sometimes so subtle that it is necessary to look twice to see what alteration has been made to the classic fish bowl. Yet the simplicity of the physical bowl in no way translates to simplicity of ideas.