It was recently unveiled CO-OP at Barneys, New York designed by Yabu Pushelberg. The concept behind Boy Meets Girl Barneys CO-OP is driven by merging the men’s and women’s sections and introducing a brand new cafe Genes@CO-OP into the space.
By looking at the streamlined, modern and almost gallery-like design, equipped with the feature of individual iPad stations promoting more convenient item finding under the seamless strip lighting above the interactive stations. The fluidity of the space allows for easy body progression within the store and is directed on sales increase.